The Most Popular Accessories Across Europe
From watches to rings, sunglasses to gloves, Trendhim reveals the most popular fashion accessories currently dominating the European fashion market.
Integral to bringing an outfit together, fashion accessories are the ideal way to add hints of your personality into what you wear. As patterns, colors and styles come in and out of fashion, accessories such as watches, rings, chains, gloves and more, remain staples to a complete wardrobe, withstanding trend shifts.
To offer insight into the current European fashion landscape, we analyzed Google search data across the last year (January 2022-2023) across European countries to reveal the most-searched accessory within each.
Europe’s Most Searched Fashion Accessories
In the UK, watches are the most popular accessory at 3,183,000 searches. This is followed by rings and sunglasses. However, rings are the most searched accessory across all European countries in our dataset - generating 7.7 million searches in the last year.
Accessory - Total searches (Jan 22 - Jan 23)*
Rings - 7,719,330
Watches - 7,666,270
Sunglasses - 3,760,940
Bracelets - 2,501,480
Necklaces - 2,139,250
Ties - 1,460,520
Scarves - 1,305,210
Gloves - 1,056,310
Belts - 868,240
Cufflinks - 711,600
Bow ties - 286,100
Pocket squares - 211,750
Tie clips - 162,620
*across European countries in our dataset (excl. Russia, see caveats)
In France, bracelets came out on top with 728,000 searches - and in Spain, ties generated 333,500 searches in the last year, making them the top most-searched accessory. Whilst in Monaco, sunglasses take the top spot.
Reflecting the colder climates, in Belarus, gloves are the second most-searched accessory - and in Sweden, scarves are the third most-searched accessory.
How To Style Popular Accessories
If you’re keen to keep up with the European fashion trends, then we’re here to help. Here are some timeless ways men can style some of the most popular accessories revealed in our research to give your everyday outfits more of an edge.
Watches
Believe it or not, there’s a right way to wear a watch when it comes to being fashionable. Whilst it may not be as crucial to your day-to-day outfits, more formal events that require you to be suited and booted can be totally altered by the way you choose to style this popular accessory.
Generally, you need to think about the metal color, strap material and style of your watch, depending on what you’re wearing. Wear your watch loose enough to have full use of your wrist and never, ever, wear your watch over a shirt sleeve. For more dos and don'ts of watch styling, visit our guide on How To Wear A Men’s Watch With Style.
Dante II | Black Stainless Steel Skeleton Watch With Black Dial & Gold-Tone Movement
$255
$204
Ternion | Black and Gold-tone Dual-time Watch
$149
$119.2
Phantom | Black Stainless Steel Skeleton Watch With Black Dial
$75
$60
Ternion | Gold-Tone Dual-Time Watch With White Dial & Rust Leather Strap
$149
$119.2
Dante II | Gold-Tone & Black Stainless Steel Skeleton Watch With Black Dial
$255
$204
Major | Gold-Tone Minimalist Stainless Steel Watch With Gold-Tone Dial
$119
$95.2
Memento Mori | Black Stainless Steel Skull Watch
$179
$143.2
Dante II | Black Stainless Steel Skeleton Watch With Black Dial
$255
$204
Troika II | Gold-Tone Dual-Time Watch With White Dial & Brown Leather Strap
$179
$143.2
Dante II | Silver-Tone Stainless Steel Skeleton Watch With Silver-Tone Dial
$255
$204
Dante II | Silver-tone and Blue Stainless Steel Skeleton Watch with Leather Straps
$225
$180
Ace | Gold-Tone Stainless Steel Watch With Roulette Dial
$195
$156
Onknown | Blue Tinted Mirror Glass Leather Watch
$89
$71.2
Dante II | Gold-Tone Stainless Steel Skeleton Watch With Gold-Tone Dial
$255
$204
Aviator | Silver-Tone Aviator Watch With Blue Dial, White Numbers, Arms & Rust Strap
$195
$156
Dante II | Black Stainless Steel Skeleton Watch With Black Dial & Silver-Tone Movement
$255
$204
Motus | Silver-Tone Automatic Skeleton Watch With Chocolate Brown Leather Strap
$225
$180
Ambitio | Silver-Tone Watch With Black Rotating Dial & Stainless Steel Mesh Strap
$75
$60
Luxor | Vintage-style Silver-tone and Green Stainless Steel Field Watch
$149
$119.2
Dayton | Black Textured Dial and Silver-tone Stainless Steel Watch
$179
$143.2
Rings
Throughout history, rings have been an empowering accessory for men, and it is no different in the present day. There are a few key tips for styling Europe's most popular fashion accessory to ensure it accentuates your style.
Go subtle or go statement, there’s no in-between when it comes to styling rings. We recommend no more than three rings per hand - this will make typing a little easier! Other key ring styling rules have been broken down in our 4 Style Tips for Wearing Men’s Rings.
Aesop | 8 mm Black Titanium With Silver-Tone Edges Ring
$49
$34.3
7 mm Matte Black Stainless Steel Ring
$33
$23.1
Sentio | Silver-Tone Stainless Steel Flexible Mesh Ring
$25
$17.5
Orisun | Silver-Tone Stainless Steel Lapis Lazuli Signet Ring
$49
$34.3
Gold-Tone Compass Signet Ring
$49
$34.3
Gold-Tone Round Signet Ring
$44
$30.8
Gravel | Silver-Tone Stainless Steel With Black Onyx Signet Ring
$44
$30.8
Silver-Tone Stainless Steel Compass Signet Ring
$38
$26.6
8 mm Black Stainless Steel With Chunky Chain & Roman Numerals Ring
$33
$23.1
Black Stainless Steel Square Signet Ring
$44
$30.8
Gravel | Gold-Tone With Aquatic Agate Signet Ring
$44
$30.8
Fortis | 7 mm Gunmetal gray & Silver-Tone Damascus Steel Court Ring
$99
$69.3
Ankh | Gold-Tone Ankh Signet Ring
$49
$34.3
6 mm Silver-Tone Stainless Steel With Black Inlay Ring
$49
$34.3
Gravel | Silver-Tone Stainless Steel With Round Black Onyx Signet Ring
$42
$29.4
Ferrum | 8 mm Brushed & Polished Silver-Tone Stainless Steel Double Grooved Ring
$42
$29.4
Silver-Tone Round Stainless Steel Signet Ring
$44
$30.8
7 mm Matte Silver-Tone Stainless Steel Ring
$37
$25.9
7 mm Black Stainless Steel Meander Pattern Ring
$33
$23.1
Ferrum | 6 mm Polished Silver-Tone Stainless Steel D-Shape Ring
$44
$30.8
Bracelets
The key to styling men’s bracelets is the illusion of effortlessness. Whilst you may care enough to be researching how best to wear bracelets, your style should appear natural and unbothered. Some key ways to do this include ensuring your bracelets fit well, opting for natural materials and matching your bracelet style to the occasion. Explore more in our guide How To Style Men’s Bracelets Without Overdoing It.
Black Lava Rock, Onyx & Coconut Bracelet Set
$33
$23.1
Icon | Black Leather, Onyx & Tiger's Eye Double Bracelet
$59
$41.3
Icon | Black Leather & Silver-Tone Stainless Steel Bracelet
$59
$41.3
Miro | Black Lava Rock, Coconut & Tiger's Eye Bracelet Set
$33
$23.1
8mm Silver-Tone Stainless Steel Curb Chain Bracelet
$44
$30.8
Black & Natural Wooden Bracelet Set
$33
$23.1
Wooden Jewellery Stand
$22
$17.6
2mm Black Stainless Steel Curb Chain Bracelet
$33
$23.1
Wrap-around Brown Leather Adjustable Bracelet
$22
$15.4
Roy | All Black Leather & Stainless Steel Wrap Bracelet
$49
$34.3
Miro | Black Lava Rock & Blue Agate Bracelet Set
$33
$23.1
Red, Brown & Black With Wood, Coconut & Cotton Bracelet Set
$30
$21
Roy | Black & Brown Leather & Stainless Steel Wrap Bracelet
$49
$34.3
Icon | All Black Leather & Stainless Steel Bracelet
$59
$41.3
Roy | Black Leather & Stainless Steel Wrap Bracelet
$49
$34.3
All Black Braided Leather & Stainless Steel Bracelet
$55
$38.5
Black & Brown Braided Nylon Bracelet Set
$24
$16.8
8mm Black Stainless Steel Curb Chain Bracelet
$44
$30.8
4mm Black Stainless Steel Curb Chain Bracelet
$33
$23.1
Miro | Black Lava Rock & Natural Stone Bracelet Set
$33
$23.1
Sunglasses
A summer staple, sunglasses are an easy way to look cool - whatever you’re wearing. The key to styling sunglasses is to choose a pair that best compliments your face shape i.e. rounded sunglasses for square-shaped heads or rectangular sunglasses for round heads. For men, the top of your sunglasses should follow the line of your eyebrows and, it might go without saying, but don’t wear sunglasses in the dark - you don’t look cool, you just look silly.
More sunglasses styling tips can be found in our Sunglasses Guide.
Black & Black Slim Sunglasses
$27
$21.6
Occasus | Blue Square Polarized Aviator Sunglasses
$85
$68
Black & Black Rectangular Sunglasses
$27
$21.6
Wally Tortoise & Brown Wade Sunglasses
$33
$26.4
Wade | Retro Yellow & Terracotta Polarized Sunglasses
$49
$39.2
Brown & Terracotta Polarised Sunglasses
$27
$21.6
Wade | Black & Dark Grey Polarised Square Sunglasses
$49
$39.2
Black Stainless Steel Snake Sunglasses Chain
$16
$12.8
Gold-Tone Snake Sunglasses Chain
$16
$12.8
Thea | Yellow & Charcoal Polarised Sunglasses
$69
$55.2
Thea | Black Polarised Folding Sunglasses
$69
$55.2
Thea | Azure Blue & Black Polarised Folding Sunglasses
$69
$55.2
Black & Black Sporty Sunglasses
$27
$21.6
Gold-Tone & Army Green Groovy Sunglasses
$25
$20
Dandy Black Polarized Round Sunglasses
$25
$20
Gold-Tone & Dark Green Aviator Sunglasses
$25
$20
Brown Aviator Sunglasses
$25
$20
Black Classic Biker Sunglasses
$27
$21.6
Black & Grey Polarised Sunglasses
$27
$21.6
Black & Black Wrap Around Biker Sunglasses
$27
$21.6
Necklaces
Know what story you want to tell when it comes to the chain you choose to wear. Whether it’s an engraved dog tag, a simple chain or a pendant, each can convey a particular message about the type of style you prefer and the personality beneath the look.
Match the metal hue of your chain to the rest of your accessories for a complete metallic look that accentuates your chosen color palette and provides a well-rounded look.
Check out our Ultimate Guide To Necklaces for more styling tips.
4 mm Silver-Tone Stainless Steel Curb Chain Necklace
$42
$29.4
6 mm Black Stainless Steel Cuban Chain Necklace
$49
$34.3
2 mm Silver-Tone Stainless Steel Curb Chain Necklace
$42
$29.4
1/8" (3 mm) Silver-Tone Chain Necklace
$42
$29.4
4 mm Black Stainless Steel Curb Chain Necklace
$42
$29.4
8 mm Black Stainless Steel Cuban Chain Necklace
$49
$34.3
6 mm Silver-Tone Stainless Steel Cuban Chain Necklace
$49
$34.3
10 mm Black Stainless Steel Cuban Chain Necklace
$49
$34.3
1/16" (2 mm) Gold-Tone Curb Chain Necklace
$42
$29.4
8 mm Gold-Tone Cuban Chain Necklace
$49
$34.3
2 mm Black Stainless Steel Curb Chain Necklace
$42
$29.4
Amager | 8 mm Silver-Tone Stainless Steel Cable Chain Necklace
$59
$41.3
Silver-Tone Stainless Steel Cross Cable Chain Necklace
$38
$26.6
1/4" (6 mm) Gold-Tone Cuban Chain Necklace
$49
$34.3
18 mm Gold-Tone Cuban Chain Necklace
$69
$48.3
10 mm Silver-Tone Stainless Steel Cuban Chain Necklace
$49
$34.3
8 mm Silver-Tone Stainless Steel Cuban Chain Necklace
$49
$34.3
10 mm Silver-Tone Stainless Steel With Unique Lock Cuban Chain Necklace
$69
$48.3
1/8" (3 mm) Black Chain Necklace
$42
$29.4
Silver-Tone Stainless Steel With Double Dog Tag Ball Chain Necklace
$42
$29.4
Ties
Last, but not least. The tie may be an archaic fashion accessory, but it has withstood the test of time and continues to rank popular across Europe. Ranging in styles, colors, lengths, and widths, the tie is yet another versatile fashion accessory that can make or break formal attire.
As we touch upon in our piece, How To Wear Neck Ties it’s the material of a tie that can really make it the centerpiece of a successful outfit. Silk neckties are ideal for luxury, high-end events, whereas woolen ties provide a more rustic look. The decision you make can, pardon the pun, really tie together your look and make the statement you intend.
Basic Terracotta Polyester Tie
$24
$19.2
Terracotta Necktie and Pocket Square
$28
$22.4
Wooden Tie Hanger
$16
$12.8
Classic Brown Silk-Twill Tie
$42
$33.6
Black Polyester Knitted Tie
$27
$21.6
Classic Gold Silk-Twill Tie
$42
$33.6
Cognac Polka Dot Silk Tie
$42
$33.6
Boho | Dark Brown & Orange Bird Pattern Silk Tie
$49
$39.2
Basic Wide Terracotta Polyester Tie
$24
$19.2
Burgundy Christmas Tree Pattern Polyester Tie
$27
$21.6
Basic Shiny Baby Blue Polyester Tie
$24
$19.2
Boho | Dark Blue & Orange Bird Pattern Silk Tie
$49
$39.2
Light Blue Cotton Tie
$42
$33.6
Blue Silk Necktie and Pocket Square
$69
$55.2
3 1/8" (8 cm) Cognac Satin Tie
$24
$19.2
2 3/8" (6 cm) Cognac Satin Skinny Tie
$24
$19.2
Brown Polyester Knitted Tie
$27
$21.6
Blue & Bordeaux Plaid Polyester Tie
$27
$21.6
Yellow Knitted Tie
$27
$21.6
Bright Green Polyester Knitted Tie
$27
$21.6
